| Name: | Dr. Sudhir Kale |
| Position: | Professor |
| Organisation: | Bond University |
| Department/Division: | Faculty of Business |
| Primary Areas: | Business and management |
| Advertising, marketing & PR |
| Expertise: | International marketing; gaming and casinos; distribution channel management; MBTI; neuro linguistic programming; enneagram; spirituality, gambling and leisure, and Customer Relationship Management. |
| Organisation type: | Academic |
| Website: | www.bond.edu.au |
| Personal Website: | www.gameplanconsultants.com |
| Notes: | Available as keynote speaker for Conferences on casinos, poker, gaming,life balance, globalization,and CRM. Also available as a consultant for organizations of all sizes. |
| Expert's direct contacts: | |
| Phone: | 07 5595 2214 |
| Fax: | 07 55951160 |
| After hours: | 07 55220467 |
| This expert is available for: | Research collaboration, Consulting work, Expert witness work, Board/committee positions, Conference presentation opportunities, Other speaking engagements |
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Media Contact:
(Note: For journalists only) | |
| Contact: | Gemma Alker |
| Phone: | 07 5595 1116 |
| After Hours: | 0420 927 941 |
| Fax: | 07 5595 1025 |
| Postal: | Bond University
University Drive
Robina, QLD, 4229 |
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| Publications: |  Over 100 publications including articles in such prestigious journals such as Journal of Marketing, Journal of Marketing Research, Journal of Applied Psychology, Journal of International Business Studies, Journal of Business Research and Journal of Macromarketing. Dr. Kale's model of strategically equivalent segmentation (co-authored with Dr. Sudharshan) is one of the most cited papers in international marketing. Quite a few of his articles on CRM and gaming are also considered as "seminal."
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